Since dairy-free options like almond, soy and oat milk have been easily accessible for consumers, the Canadian milk industry has experienced a drastic decrease in profits, with farmers forced to dispose of hundreds of thousands of liters of milk, gone to waste. Milk is in desperate need of a new marketing strategy. Introducing Milk&, a revolutionary new milk product that is designed with the consumer in mind. Milk& comes in four varieties: antioxidants, collagen, electrolytes and adaptogens. By targeting the different needs of the mind and body, Milk& modernizes the conventional ideas of milk, both in its product and brand.
Year Created: 2024
Collaborators: Elora Kiddle, Jayden Manzara
