I was driven to create a new alcoholic beverage that came from personal values. Mallo Malli is a Punjabi slang term which translates to “just like that” - to be carefree and in the moment. Inspired by uncommon flavours found in Punjabi cuisine, like rose water, lychee, chili peppers and ice apple, Mallo Malli places everyday Indian foods into an alcoholic beverage and onto Western shelves. Its bright colors, curvilinear aesthetics and modern branding disrupt the visual style of current competitors, delivering a drink that adults can enjoy.
Year Created: 2023
Project: Brand Design
